Do it Well. Do it Better. Do it Responsibly. Meet the GOLD standard.
Trojan’s sub-brand, Magnum, is reaching out to artists to create a musical track that incorporates their message. This is a core component of their recently launched advertising campaign, Magnum Live Large Project.
Mr. Julian Long, a consultant for Colangelo Synergy Marketing which created the contest, stated “We’re looking for songs that encompass the Magnum lifestyle and what it means to live large — not just the size of the condom or what it’s put on but what it means to live large across the board…You know how to handle your business and we want to give you an opportunity to celebrate that level of understanding.”
To enter, submit your own hip hop/R&B track (30 seconds – 4 minutes) on how Trojan Magnum Condoms “help you master the game”. There are base tracks online that can be downloaded or artists can create their own. The winner will receive $5,000 and a chance to appear on stage with Ludacris at Birthday Bash 15 in Atlanta. Upload your entry by May 22, 2010. For more details: Magnum Live Large Contest. Leave a comment and let us know if you enter the contest. We would love to share your creation on this blog!