Word of Mouth messaging

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I saw this video today, and thought it was pretty striking:

What do you think about this?  Does it inspire you want to “spread the word” about using condoms to your friends, your peers?

Sometimes we need some shocking visual images to get us talking about using condoms.  It’s not always an easy conversation to start, but videos and images like this make it fun and interesting to bring up the topic.  Have you seen any other condom advertising that really caught your attention? Share it with us here!

One response to “Word of Mouth messaging

  1. I agree it’s striking, and his WOM message is clearly more effective visually than it would be if he tried to talk about HIV. Probably wouldn’t be able to understand him too well with a condom on his tongue.

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